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Let’s talk content! I mean, really talk content.
Writing great content will be the one thing that will make you successful at blogging.
- Yes you need a decent website that is easy to read and easy to navigate.
- Yes you need to get your content seen by promoting on Pinterest and other social media.
- Yes you need to use good SEO strategies to get some love from Google.
But if your content isn’t killer, none of that matters.
Think this through with me for a minute. Let’s say you write a post that is decent, but is lacking in depth, focus, or clarity. You create beautiful pins and a click worthy title. It drives a fair amount of traffic to your blog.
You’ve done your job, right? Wrong!
Anyone who is visiting your blog for the first time and is lead to a so-so blog post, will not stay to see what other posts you have written, will not subscribe to your list, and certainly will not come back again and again.
The most important thing you can do for your blog is to post quality content every single time.
Of course, writing awesome content will not get you anywhere if you don’t know who you are writing for. If all of your posts are stand alone and unrelated to one another, you might get readers, but those readers will not have anything in common. Without this cohesion you will have a hard time getting consistent traffic.
You want to create content that speaks to ONE person. Get that person to view you as the expert in your niche. Get that person to come back, time and time again.
How to create killer content for your blog:
Let’s break this down into manageable steps.
- Decide who your content is for. You will here this referred to as your avatar, ideal reader, audience, etc. Whatever you call this person, make sure you are crystal clear about who this is. Picture just one person. Write down as much as you can about this ideal reader. Really get to know this person inside and how. Make sure you write down, where this person is right now and where she will be after engaging in your content. What do you want the transformation to be?
- Write down each of your categories. If you have not done this yet, think about the overall purpose of your blog and list any categories you need to fulfill this purpose. For example, my blog athomewithkids.com is all about enjoying motherhood and photographing the journey. My categories are Toddlers and Preschooler, Day to Day, Simplify, Family Money, and Photography.
In order for my reader to truly enjoy motherhood I think she needs tips and resources in each of these areas. I want her to go from overwhelmed mom of young kids to finding joy in living in the moment, feeling capable, and taking motherhood one day at a time. That’s the transformation.
- Now make a list of any subcategories you need to get your reader to the transformation you want. For example, under Toddler and preschoolers, I write about early learning activities, behavior, potty training and toddler milestones, travel with young kids, and more.
- Now that you have your categories and subcategories laid out, it is time to ask yourself this question. In order to get my reader from [starting point before transformation] to [transformation], she needs to know ____________ about [category or subcategory].
For example, photography is a very popular topic in my blog. All moms want to remember the little moments as their kids grow. In order to get my reader to the transformation in photography, I need posts on using a DSLR, taking photos of kids, using composition, etc. All of these ideas are essential to get my reader to the transformation.
Make a list of all the things your reader needs to know about each category/subcategory. You may find you need to tweak your list of categories in order to get your reader to the transformation you know your reader needs. This is why it is so important to know exactly who you are talking to.
- Start brainstorming post ideas- This is one of my favorite parts of the blogging process. In fact, I set aside 30 minutes at least once a week just to brainstorm post ideas. This helps me really think through what my audience needs as well as gives me a stream of post and email ideas for every topic.
An effective way to brainstorm is to choose one category at a time and write down as many post ideas that come to mind. Don’t worry about titles at this point, just get your ideas on paper. In a 30 minute time, I generally get 90-100 post ideas written for 5-6 different categories. I will never use all of these ideas. The point of this exercise is to continuously get your juices flowing so you never find yourself in a slump.
If you are having trouble thinking of ideas for your blog content;
- browse Pinterest and see what your reader is searching for.
- Check Google analytics to see what your most popular posts are and brainstorm a few variations. If those posts are already popular, chances are your audience will read other posts that are similar.
- Look through magazines. This generally helps me come up with topics as well as great title ideas. Reader’s Digest is a gold mine for good titles. Look at the titles they use on their covers to get people to open and read and use these examples to come up with your own titles. You will be surprised how helpful this is.
- Write content that has extreme value for your ideal reader. Now that you have lots of ideas that you know your ideal reader will love, you are ready to write.
Use these tips to create content that your audience will love and come back to over and over again.
- Keep the post super focused on ONE main point
- Choose a topic you know your reader needs.
- Write a title that begs to be clicked.
- Go in depth on that topic. 1,000-3,000 words that give your reader everything they need about that topic without any extra fluff.
- Provide the information in an organized and easy to follow manner.
You may hear many bloggers talking about publishing multiple posts per week, but if you don’t have a team of writers, this will be impossible. Think quality over quantity. I find one post per week is a reasonable number of posts for me. I can write, edit, format, etc. one post per week and still maintain the quality I am looking for. More than that and I am publishing posts that I am not proud of. You will need to figure out what works best for you. Just remember, you do not have to publish a massive amount of content every week, even in the beginning. Focus instead on giving your readers the best content possible and your blog will be more successful in the long run.
You can do this!
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