You cannot have a successful business if you are not constantly learning and trying new things. Trust me, I have tried numerous things that turned out to be a waste of time, but I learned from each one. I wish I had a mentor as I started blogging that I could have bounced off some of my silly ideas. It would have saved me a lot of time!
This post contains affiliate links. This means if you purchase a product through one of my links I may receive a small commission at no extra cost to you.
One of my biggest ‘ah ha’ moments in blogging has been how important an email list is and how to use it to connect with and provide value to your readers. This might be a new idea for you or something you have not fully understood up to this point. I was right there with you not long ago. Then I stumbled upon Meera Kothand and she changed the way I think about my blog. I now spend just as much time on content for my blog as I do on emails and resources for my subscribers.
If you don’t know Meera, she is an incredible woman who has turned her blog into a thriving business and is helping others do the same. I first came across Meera when I was searching for ways to make growing my email list make sense and feel less overwhelming.
I was immediately inspired by her and couldn’t believe how much value she provided in her course, on her website and in her emails. If you are looking to turn your blog into a business and don’t yet know the power of email marketing, I highly recommend her course, email lists simplified. You can check it out here.
Growing my email list has been the single most important move for my business. For more information on how to grow your email list and why it is so important, read this.
Now, back to Meera. When I come across a blogger who is not only successful, but genuinely helpful, I try to get to know that person a little better. Blogging can feel lonely at times because no one really understands the blogging world unless they are a part of it. It is nice to see that even big bloggers are real people who got started the same way you and I did.
When I asked Meera if I could interview her she jumped at the chance. I hope her answers help you as you continue on your blogging journey and inspire you to continue striving to meet your goals.
Interview with Meera Kothand. You can check out her blog at meerakothand.com.
How long have you been blogging?
I started my blog in March 2016. That might not seem like very long ago but in internet years, it feels like eons ago.
What is the one piece of advice you would give to new bloggers?
Start a blog with a direction and goal. Even if your purpose of starting a blog is to make money, start with having at least a vague idea of how you’re going to make money. You don’t need to have all the pieces of the puzzle figured out but you do need to know what you want to get out of it and how.
Why do you blog?
I started my blog for lots of different reasons. I had quit my job in 2013 to stay home with my baby and wanted to feed my creative soul. I dabbled in fiction for a little while but never really took to it. I always had an interest in marketing and wanted to explore it further. That’s how my blog was born.
What is the most valuable thing you have done for your blog/business?
Without doubt focusing on my email list. Call it good intuition, plain strategy or luck but I started off building my list with a solid welcome email series. I was consistent with sending emails from Day 1. This is what led to the growth of a loyal tribe of people who support my work and share it with everyone without being asked.
If I can sneak another point in here, it would be that I had a plan. There were so many directions I could have taken but I stuck by the way I wanted to run my business. I stuck by what I wanted to stand for as a brand. This is the another primary reason for my growth and the most valuable thing I did for myself and business.s
How do you stay on top of everything for your business?
I don’t. I am never on top of everything. Have a look at my Instagram profile and you’ll know what I mean. 😉 I work by priorities. What is a priority in my life and my business right now. I then pick projects and tasks and work on those.
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What made you decide to create this course, Email Lists Simplified?
I saw lots of content promoting list building as a magic bullet. It’s really not. You can have a huge list with low engagement and a low open rate. A huge list does not equal more profit as well. It’s what you do with your list that matters. You need an email marketing strategy and that was my main reason for creating this course
What do you do when you are not blogging?
I run after my 4 year old who wants to be a ballerina, a doctor or an astronaut on a mission to Uranus. She hasn’t decided. I also irritate my husband with my silly tech questions. He cannot understand how I can manage a website but not know how to do simple things on a Mac. I also love to read.
What is the most interesting thing about you?
You would never hear me say ‘I always knew in my heart that I wanted to start a business….’.I actually am an accidental solopreneur. I would be the last person to start a business. No one in my family is an entrepreneur or ever had any intentions of starting a business. The expectation was to get a college degree and go get a job. I was not the kid who sold lemonade or books or cards or anything of that sort.
What three words would your friends use to describe you?
Outspoken. Determined. Loyal
Where do you call home?
Home is sunny Singapore. That’s at GMT+8 if you were wondering.
Whether you are new to the blogging world or you have been blogging for a while, having an email list and nurturing your subscribers will accelerate your business. If you haven’t already, take a peek at Meera’s course and get started with a proven email strategy today.
You can do this!
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